Foto: Defrino Maasy / Pexels
Indonesian Startup Salaries: What’s Really Happening in 2025?
You’ve heard startups offer dreamy salaries—but then you get your first paycheck and are shocked? Don’t worry, you’re not alone. Many still believe working at a startup means instant wealth and stock riches overnight. But the truth? Some startups are thriving, while others barely cover motorcycle installments. Curious about the real story? Swara Pelita Group conducted an on-the-ground survey of 120 tech companies across Indonesia—from Jakarta and Bandung to Surabaya and Medan. The results might just inspire you to switch jobs… or finally sleep soundly.
A common misconception is that all startups pay high salaries. In reality, Indonesian startup pay varies widely based on company size, location, and industry. For example, early-stage startups in smaller cities often can’t match the compensation offered by well-funded, Series B startups in major hubs. In Jakarta, mid-level tech roles average Rp8–15 million monthly, while cities like Yogyakarta or Makassar offer lower figures—but with significantly lower living costs.
Startup Salaries for Fresh Graduates: What’s Realistic?
So, what’s a realistic starting salary for fresh grads in Indonesian startups? Between Rp4.5 million and Rp8 million per month—especially in Jakarta’s tech scene. But don’t panic if you land below Rp5 million. Not every new graduate gets top-tier pay. Key factors include coding skills, English proficiency, and a strong portfolio. Imagine having no GitHub, no personal projects, and only basic Indonesian language skills—your startup salary will likely be much lower.
On the flip side, if you’ve got in-demand skills like Python, React.js, or prior internship experience, you’ll stand out during interviews. Some companies even offer compelling total compensation packages—including annual bonuses, transport allowances, and employee stock options. So don’t focus solely on base salary—look at the full picture.
Average Startup Salaries: Tech & E-Commerce Breakdown
Want to see the difference between small and large startups? Take e-commerce giants like Tokopedia or Shopee—they started from zero too. Today, they pay engineering teams over Rp12 million monthly. Meanwhile, smaller edutech or local fintech startups typically offer Rp6–9 million, depending on funding and performance.
Salary variations across departments are also revealing. HR roles in big startups earn around Rp7–10 million, finance roles can reach Rp10–14 million (especially with certifications), and digital marketing specialists make Rp6–12 million—depending on expertise in SEO, Google Ads, or content strategy. Bottom line: startup pay isn’t just about speed—it’s about marketable skills.
Startup Salaries: Jakarta vs. Outside Jakarta – Is There a Big Gap?
Yes, there’s a significant gap. On average, startup salaries in Jakarta are 30% higher than in cities like Bandung or Surabaya. For example, a fresh grad in Jakarta might earn Rp7 million, while the same role in Bandung pays only Rp5 million. But don’t jump to conclusions—living costs in Jakarta are much higher. Rent for an apartment can hit Rp5 million, daily commute expenses around Rp300k, and eating out daily could cost Rp1.5 million. So even with higher pay, careful budgeting is essential.
Meanwhile, smaller cities have their own perks: lower living costs, more flexible hours, and a relaxed work culture. Many regional startups now offer hybrid or remote work—meaning you can enjoy solid startup pay without living in the capital.
Negotiating Startup Salaries: Don’t Be Afraid to Ask More!
Salary negotiation often makes fresh grads nervous—afraid of seeming “entitled” or “pushy.” But in the startup world, it’s normal—and some companies actually appreciate candidates who know their worth.
First step: research. Check average startup salaries for your role using sources like BPS, LinkedIn, or Glints. Second: don’t just ask for more money—ask about the full package. Health benefits, vacation days, performance bonuses, and even equity can add serious value.
Many large startups use performance-based pay—so if you deliver results, you earn more. Don’t hesitate to negotiate—just prove you’re worth it.
Explore UMKM Solutions from Swara Pelita Group
Speaking of salaries and compensation, if you’re running an UMKM or building your own startup, having clean payroll and employee management systems is crucial. At Swara Pelita Group, we offer complete solutions to help your business grow smoothly:
- Sell Direct — WhatsApp Commerce for UMKM sellers: Sell products directly via WhatsApp—no hassle.
- Buy Direct — a marketplace connecting buyers directly to producers: Consumers buy straight from manufacturers—no middlemen.
- Karajo HR — attendance, shifts, and automated payroll: Error-free payroll and time tracking.
- Buku Usaha — simple UMKM accounting software: Track all transactions easily.
- Orderku — online store page & order management: Build an online shop without coding.
For more on accounting tools for UMKMs, read our guide: Is Accurate Accounting Software Really Accurate?. Or explore digital payments: What Is Xendit? The Secret Behind Digital Payments.
We hope this gives you a clearer, more realistic view of Indonesian startup salaries. If you’re looking to boost your revenue without heavy investment, check out the solutions above. Who knows—one day, you might be the startup founder offering better pay to the next generation than you ever received. 😎