Use Case: WhatsApp Commerce — Jual Langsung & Beli Langsung

Challenge

Marketplaces squeezing margins ever harder

For many SMEs, the marketplaces that once opened sales doors now erode their profits:

Service fees and commissions that keep growing over time.
Ever-changing platform rules that must be followed without bargaining power.
Price wars forcing margins ever thinner.
Customer data and relationships owned entirely by the platform — not the seller.

SMEs need a sales channel they control themselves, without an intermediary taking a cut of every transaction.

Solution

Online stores with WhatsApp as the backbone

Swara Pelita Group, through Swara Pelita Teknologi, built an online store platform with WhatsApp as its backbone — the messaging platform hugely popular in Indonesia, where millions of businesses already transact daily.

Jual Langsung — digital storefront, product catalog, checkout, QRIS/VA/e-wallet payments, and automatic order notifications via official WhatsApp (API).
Beli Langsung — a seller directory helping buyers discover trusted sellers, then connect straight to the seller's WhatsApp.
Customer relationships and data belong entirely to the seller — not a third-party platform.

Results

A sales channel of their own

With Jual Langsung and Beli Langsung, SMEs sell on the channel their customers know best — without open price wars and without marketplace commission cuts on every transaction.

Healthier margins as transactions happen directly between seller and buyer.
Past customers can be re-engaged anytime for repeat orders.
Sellers still gain new customers through the Beli Langsung directory — without ad spend.