Use Case: Membership — Ngonten Box

Challenge

Big data, disconnected systems

Ngonten Box, a self photo studio company, manages more than 200 thousand customer records that grow daily. The company needed a CRM capable of that scale — plus integration between four systems that had been running in isolation:

A POS application at every studio outlet.
A finance application for bookkeeping and reporting.
A self-photo application used by customers during sessions.
A CRM application for customer data and relationship management.

Without integration, data had to be moved manually between systems — time-consuming, error-prone, and leaving the potential of customer data untapped.

Solution

Automation & cross-system integration

Swara Pelita Group, through Swara Pelita Teknologi, built the automation and integration solution connecting all four applications into one automatically flowing data pipeline:

POS transactions sync automatically to the finance app — no re-entry.
Session activity in the self-photo app instantly enriches customer profiles in the CRM.
200,000+ customer records consolidated, segmented, and ready for activation.
Retention campaigns run automatically through the membership platform.

Results

More efficient, higher retention

With end-to-end automated data flow, Ngonten Box minimized human error and achieved company-wide efficiency.

On the growth side, Ngonten Box increased sales retention through CRM activation — past customers re-engaged via loyalty programs and personalized offers on membership.ngontenbox.id.